I recall reading and listening to many
‘strategies’ early in my career. Change your
routine; change coffee to tea, have a notebook by your bed,
walk instead taking the bus…and the list goes on.
Many have attested that these eureka moments can come from
anywhere, at anytime and often when you least expect it. It
may be so, but can we afford to wait and hope for it?
In my opinion, I believe it’s a process.
You heard right, a process. A 2-step process at that.
But first, take a pause. And get any thought of SOPS,
templates or guidelines out of your head.
Step 1: Indulgence
Nothing comes out of thin air. Not even great ideas.
The first step is to feed your brain with as much diverse
information as possible. It should be about anything and
everything. In fact, the less relevant to the idea
you’re looking for, the better.
A learned speaker once told me, “I don’t read, I
So as you’re indulging on the seemingly unrelated
information, be sure to make your own hypothesis and
conclusions. Yes, it’s part of the process.
So what’s the point? Great ideas come from having the
ability to springboard and build connections from more than
what you already know. So the more content you absorb
(however irrelevant it may be), the wider your perspective
becomes, giving you a bigger pool of ideas to consider from.
Step 2: Acceptance
The next step is accepting that great ideas don’t come
That living with the good or so-so ideas for the most part
is acceptable. And it’s perfectly human to make the
best of circumstances such as timing and limitations.
Because the more ideas you bring to life, the more likely
you are to hit a great one. Even Steve Jobs has had his fair
share of the less than visionary decisions.
(https://www.fastcompany.com/90245223/steve-jobs-would-never-dothat?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Weekly&position=1&partner=newsletter&campaign_date=10262018). So long as stay hungry and foolish.
Keep feeding and keep it flowing.
The path to great ideas will always be windy, bumpy and at
times, unreachable. Nobody said it was easy. Just as nobody
said that only visionaries come up with great ideas.