Lee Kum Kee Global Website Redesign

Designing a website which conveys the brand’s century old heritage while accommodating the tastes of their modern consumers.

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The Challenge:

Lee Kum Kee (LKK) is a cooking sauce brand from Hong Kong with over 100 years of traditional heritage. However, their official website had not been updated since 2009 and was in dire need of a revamp. Splash was assigned to modernize the platform’s user experience, content and aesthetics to meet the modern consumer’s demands. Our challenge was how to balance the traditional elements of the brand while bringing it up to date to meet current design style trends without forgetting to accommodate the audience's functional needs for the website.

 

Our Approach:

In order to understand what their customers wanted, we first conducted user research to ascertain what their needs were. To cater to the rising popularity of mobile devices, Splash designed a responsive website which can be browsed seamlessly on mobile phones, desktops and tablets. In terms of content, we incorporated content in format based on what the audience is most interested in. The website also pulls content from social channels, making the content more diverse and dynamic. The new website is built on the Sitecore CMS platform.

 

What We Did:

  • User Research
  • User Experience Design
  • Web Visual Design
  • Website Information Architecture
  • Responsive Website Design
  • Social Media Integration
  • Sitecore CMS Integration